Considered one of New Zealand’s best-kept secrets, unless you have had the pleasure of dealing with them, Global Finance turned 19 years old in March 2018.

The company’s founder and Managing Director, Ajay Kumar explains; “When I started this business soon after immigrating to New Zealand I had a vision to support all New Zealanders, who valued financial advice. With my banking and insurance knowledge, I observed that there was so little education and knowledge regarding mortgages and insurance products that are an important part of people’s daily life. I wanted Global Finance customers to know more and consequently have better financial choices in their lives.”

Nearly two decades later, Global Finance has provided advice to over 5000 families, arranging over $5 billion in lending and ensured their appropriate financial security with more than $3 billion in insurance policies set in place.

One thing Global Finance have never lost sight of over the last 19 years is their reason for being – The Customer. In 2015 Global Finance was one of the first financial service advisory businesses to win ‘Excellence in Customer Service’ at the Auckland Chamber of Commerce and ATEED Westpac Auckland Business Awards. The 2016 awards saw them collect the gong for ‘Marketing, and in the same year, the inaugural Deloittes Fast 50 Award for ‘Fastest growing mature business. In fact, Global Finance has received over 40 awards since it started business.

Global Finance’s ability to deliver to the founding vision is only because they have been able to meet their customers’ expectations in a way that is relevant to them. This is why through there 2016 branding refresh they landed on the essence of what the business strives for on behalf of customers – ‘your best interest’.

Global Finance have sustained an average growth in the customers they serve exceeding 25% per annum over the last 5 years. They see more customers increasingly experiencing frustration at the lack of service and the inability to get across-the-market advice from traditional providers. Global Finance’s mantra has become ‘it’s about advice, not price’ in the face of large-scale advertising that seems appealing but, following a consultation, may not provide the best outcome for the customer.

Global Finance is constantly looking to improve, and it is this attitude that will stand them in very good stead to continue to provide New Zealanders with many more years of excellence in customer service in your best interest.